Crisis Management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. It is the most important process in public relations.

Successfully managing a crisis requires an understanding of how to effectively handle a crisis, and it starts before the crisis even occurs, by avoiding the crisis through planning and strategy.

There are 3 phases in any Crisis Management:

  1. The diagnosis of the impending trouble or the danger signals.
  2. Choosing an appropriate “Turnaround Strategy”.
  3. Implementation of the change process and its monitoring.

In contrast to risk management, which involves assessing potential threats and finding the best ways to avoid those threats, crisis management involves dealing with threats before, during, and after they have occurred. It is a discipline within the broader context of management consisting of skills and techniques required to identify, assess, understand, and cope with a serious situation, especially from the moment it first occurs to the point that recovery procedures start.

At Liberty Law, we focus on the management of crisis assuring the effective implementation of the crisis process in your organization, which includes a range of specific responsibilities such as designing a crisis response structure, ensuring procedures are up-to-date and that crisis training and exercises are conducted regularly.

There are several types of crises that can affect an organization: the crisis of deception, management misconduct, workplace violence or abuse, rumors, terrorist attacks, or man-made disasters. In other words, a crisis is not just “a bad week at the office” and it cannot be managed by consensus. Your organization needs a team of well-practiced and experienced crisis managers and leaders. 

No corporation looks forward to facing a situation that causes a significant disruption to their business, especially one that stimulates extensive media coverage. Public scrutiny can result in a negative financial, political, legal, and government impact. Crisis management planning deals with providing the best response to a crisis. Contact Micha Star Liberty, at Liberty Law today, for better management of the crisis that can affect your organization.



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